WOW Batik is one of the Batik brands from Indonesia which was founded by Lavina Setianto, Fittor Henry Samnor Purba and, Setia Karsamulia in the end of 2022. WOW Batik has a goal of introducing and marketing products from Batik Nusantara in Singapore. WOW Batik is also here to package and communicate the values of the noble cultural elements of the Batik tradition which are protected by UNESCO as a non-material world cultural heritage so that they are increasingly in demand by foreign communities. The word WOW Batik itself is an implementation of admiration for Batik which has many philosophical values behind the amazing batik motifs. The words WOW Batik stands for Wonderful-Original-Wondrous of Batik. WOW Batik has a vision to present modern, handmade batik clothing born from an amazing meeting of traditional art and technology and inspired by a variety of beautiful cultures.